YOUR PARTNER
IN EUROPEAN MARKET ENTRY

Mitasu enables Japanese companies to launch and scale successfully in European markets.

We provide a unique full suite of services combining go-to-market strategy, creative expertise and
operational execution as your one dedicated, neutral partner. From first market exploration to
lasting in-market growth, we manage every step, so you can expand with confidence.

OUR NETWORK

  • SWITZERLAND

    Market Strategy Hub: brand and market entry development, operations, client liaison

  • UK

    Creative Hub: brand strategy, brand identity, packaging, consumer and trade communications

  • JAPAN

    Local Hub: expert point of contact, based in Tokyo

  • LOCAL PARTNERS

    Relationship management, legal, tax, IP, logistics, translation

YOUR KEY CONTACTS

Celso leads every client relationship. As your partner in market entry, responsible for market entry strategy and operations throughout your European expansion.

With a proven record launching and scaling premium brands across Switzerland, Europe and Japan, Celso has successfully exported Swiss products to Japan and introduced Japanese craftsmanship to Europe. This gives him a rare, two-way understanding of what it takes for a brand to cross between these cultures.

His expertise spans Switzerland, Italy, the UK and Germany, with particular strengths in market-entry strategy, retail and distribution networks, product sourcing, supply-chain optimisation and import/export logistics.

Switzerland: Celso Cattaneo
Market Strategy, Operations
and Client Partner

Japan: Tomoaki Kuroiwa
Local Business Lead

Tomoaki is your local point of contact in Japan, leading new business connections and ensuring every engagement is grounded in Japanese business culture from day one.

His career spans more than two decades at Mitsubishi Corporation in international trade, product and brand development, where he built direct retail partnerships for Japanese consumer goods. During his years at JETRO he expertly supported Japanese brands expanding into Europe and the US.

His strengths include Japanese artisanal products, international market development, trade and export operations, brand-building and bilingual business communication.

For Japanese companies, Mitasu means clarity, trust and a partner who speaks your language - both commercially and culturally.

One accountable team. Unlike fragmented service landscapes, you work with a single client partner from first pilot to lasting growth. No hand-offs, no surprises.

Neutral by design. We don't sell on your behalf. We find, qualify and manage the partners who do, always representing your interests with discretion.

Fluent in both cultures. Our Swiss approach aligns naturally with Japan's careful processes and focus on enduring partnerships — and our European creative expertise makes your brand belong.

WHY WORK
WITH MITASU

CONTACT US

Let’s build your bridge to Europe.
If you would like to know more about how we could help your business, please get in touch.