YOUR BRIDGE FROM
JAPAN TO EUROPE 

Experts at helping Japanese companies launch and grow in Europe - without the operational burden

WHO WE ARE

Mitasu is a marketing growth consultancy with presence in Tokyo, Zurich and London.

We act as the bridge for Japanese companies wanting to sell and succeed in Europe, by providing end-to-end support through one trusted partner.

FORGET THE HEADACHES OF THE PAST.
THERE’S NOW A BETTER WAY TO EUROPEAN EXPANSION FOR JAPANESE BRANDS.

With Mitasu, fragmented service landscapes, cultural gaps, brand misalignments and complex risks are no more.

HOW WE CAN HELP

The Mitasu team are experts in supporting Japanese companies entering the European market, helping you grow without operational burden.

We offer:

  • End-to-end support: Have one partner covering everything from
    initial testing to in-market execution

  • Cultural compatibility: Our Swiss style aligns with Japan’s careful processes and focus on enduring partnerships

  • Shared values and trusted approach: Integrated team with aligned vision, appreciation for craft and quality

  • Brand alignment: Offer local adaptation to ensure storytelling, packaging and compliance work in Europe

  • Reduced complexity and risk: Single accountable team, no hand-offs,
    faster and safer time-to-market

Work With Us
Work With Us

AN EXPERT NETWORK

  • SWITZERLAND

    Strategy hub: brand strategy development, operations, client liaison

  • UK

    Creative Hub: brand strategy, identity, design, communications

  • JAPAN

    Local hub: an expert point of contact, based in Tokyo

  • LOCAL PARTNERS

    Covering: relationship management, legal, tax, IP, logistics, translation

OUR SERVICES

Our end-to-end capabilities mean we can act as a single, expert, trusted partner - managing every step of your European expansion, from initial market exploration through to strategy localisation, operations and logistics.

Our modular services can be tailored to different business needs and growth stages - so you can maximise your budget and your company’s potential.

  • To help you assess the suitability of European expansion, a fully bespoke Product Pilot can be conducted in a single market and channel.

    We provide full support, from set-up to execution, offering a low-stress way to identify potential risks, gain practical insights and inform confident next steps.

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MITASU INSIGHTS

  • COULD EUROPE BE IN YOUR BRAND'S FUTURE?

    With demand for premium Japanese products at an all-time high in Europe, we explore what this means for ambitious Japanese brands.

    READ MORE

  • CAN A WEAK YEN BE A GOOD THING?

    With the weak Yen making exports up to 20% cheaper in Europe, we explore how this can help Japanese brands win new customers without cutting domestic prices.

    READ MORE

  • NAVIGATING IMPORT TARIFFS

    With EU-Japan tariffs eliminated on almost all goods, could lower costs and reduced friction benefit you?

    READ MORE

CONTACT US

If you would like to know more about how we could help your business, please get in touch.