YOUR BRIDGE FROM
JAPAN TO EUROPE
Experts at helping Japanese companies launch and grow in Europe - without the operational burden
WHO WE ARE
Mitasu is a marketing growth consultancy with presence in Tokyo, Zurich and London.
We act as the bridge for Japanese companies wanting to sell and succeed in Europe, by providing end-to-end support through one trusted partner.
FORGET THE HEADACHES OF THE PAST.
THERE’S NOW A BETTER WAY TO EUROPEAN EXPANSION FOR JAPANESE BRANDS.
With Mitasu, fragmented service landscapes, cultural gaps, brand misalignments and complex risks are no more.
HOW WE CAN HELP
The Mitasu team are experts in supporting Japanese companies entering the European market, helping you grow without operational burden.
We offer:
End-to-end support: Have one partner covering everything from
initial testing to in-market executionCultural compatibility: Our Swiss style aligns with Japan’s careful processes and focus on enduring partnerships
Shared values and trusted approach: Integrated team with aligned vision, appreciation for craft and quality
Brand alignment: Offer local adaptation to ensure storytelling, packaging and compliance work in Europe
Reduced complexity and risk: Single accountable team, no hand-offs,
faster and safer time-to-market
AN EXPERT NETWORK
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SWITZERLAND
Strategy hub: brand strategy development, operations, client liaison
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UK
Creative Hub: brand strategy, identity, design, communications
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JAPAN
Local hub: an expert point of contact, based in Tokyo
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LOCAL PARTNERS
Covering: relationship management, legal, tax, IP, logistics, translation
OUR SERVICES
Our end-to-end capabilities mean we can act as a single, expert, trusted partner - managing every step of your European expansion, from initial market exploration through to strategy localisation, operations and logistics.
Our modular services can be tailored to different business needs and growth stages - so you can maximise your budget and your company’s potential.
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To help you assess the suitability of European expansion, a fully bespoke Product Pilot can be conducted in a single market and channel.
We provide full support, from set-up to execution, offering a low-stress way to identify potential risks, gain practical insights and inform confident next steps.
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MITASU INSIGHTS
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COULD EUROPE BE IN YOUR BRAND'S FUTURE?
With demand for premium Japanese products at an all-time high in Europe, we explore what this means for ambitious Japanese brands.
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CAN A WEAK YEN BE A GOOD THING?
With the weak Yen making exports up to 20% cheaper in Europe, we explore how this can help Japanese brands win new customers without cutting domestic prices.
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NAVIGATING IMPORT TARIFFS
With EU-Japan tariffs eliminated on almost all goods, could lower costs and reduced friction benefit you?
CONTACT US
If you would like to know more about how we could help your business, please get in touch.
WHO WE ARE
Experts at helping Japanese companies launch & grow in Europe - without the operational burden
Mitasu is a marketing growth consultancy with presence in Tokyo, Zurich and London.
We act as the bridge for Japanese companies wanting to launch and grow in Europe, by providing end-to-end support through one trusted partner.
ZURICH, SWITZERLAND
Strategy, operations and client liaison
AN EXPERT NETWORK
With founders and partners in multiple continents, the Mitasu team can cover every aspect of European market entry for Japanese businesses.
LONDON, UK
Brand strategy, brand identity, design and communications
TOKYO, JAPAN
Local point of contact
IN-MARKET PARTNERS
Relationship management, legal, tax, IP, logistics and translation
YOUR BRIDGE FROM
JAPAN TO EUROPE
Mitasu is a marketing growth consultancy that helps Japanese companies launch and scale their products in Europe.
Mitasu is a marketing growth consultancy that helps Japanese companies launch and scale their products in Europe.
WHY EUROPE?
AND WHY NOW?
THE JAPANESE HOME MARKET IS SHRINKING
Export has become a strategic necessity
A decreasing population
Japan’s population fell by 900,000 in 2024, with 1 in 3 over 65 years old.
The working-age share is
now below 59%.
SME’s with no successors
1.27 million business owners will be over 70 years old by 2025.
52% of SMEs report no successor.
Population movement
Younger populations are moving to concentrate in large cities.
Consumption is reducing in regional areas.
EUROPE HAS
450
MILLION
CONSUMERS
Seeking quality, authenticity, sustainability
NOW IS THE OPTIMAL TIME
For Japanese brands to export to Europe
Demand for premium Japanese products in Europe is strong,
but less than 5% are exported
Demonstrating significant potential to capture market share early
Domestic growth in Japan has been constrained for
over 10 years
European markets can provide a pathway for sustainable growth
The Yen continues to be weak. This makes Japanese exports up to 20% cheaper
in Europe
Brands can win new customers without cutting domestic prices
The EU-Japan EPA has
eliminated tariffs on almost all goods to encourage more European export
Lower costs and reduced friction when exporting to European markets