WHY EXPORT TO EUROPE
WHY EXPORT TO EUROPE
The Domestic Landscape is Changing
A decreasing population
Japan’s population fell by 900,000 in 2024, with 1 in 3 over 65 years old.
The working-age share is
now below 59%.
SME’s with no successors
1.27 million business owners will be over 70 years old by 2025.
52% of SMEs report no successor.
Movement to
large cities
Younger populations are moving to concentrate in large cities.
Consumption is reducing in regional areas.
Export has become a strategic necessity
EUROPE HAS
450
MILLION
CONSUMERS
Seeking quality, authenticity, sustainability
EUROPE HAS
450
MILLION
CONSUMERS
Seeking quality, authenticity, sustainability
EUROPE HAS
450
MILLION
CONSUMERS
Seeking quality, authenticity, sustainability
A Timely Opportunity for Japan
Demand for premium Japanese products in Europe is strong,
but less than 5% are exported
Demonstrating significant potential to capture market share early
Domestic growth in Japan has been constrained for
over 10 years, and is unlikely to improve given the ageing population
European markets can provide a pathway for sustainable growth
The Yen continues to be weak. This makes Japanese exports up to 20% cheaper
in Europe
Brands can win new customers without cutting domestic prices
The EU-Japan EPA has
eliminated tariffs on almost
all goods to encourage more European export
Lower costs and reduced friction when exporting to European markets