Our mission

To connect Japanese brands with the consumers, partners and opportunities that will define their next chapter of growth.

With deep cultural understanding, along with proven export and marketing expertise, we guide Japanese companies from first exploration to sustainable European growth. We are the trusted partner by your side for every step of the journey.

Your growth partner

Capabilities to manage every step of your expansion, from market appeal test, to market entry strategy, to brand localisation, to operations and logistics - as one single partner.

Modular services that can be tailored to different business needs and growth stages.

Experienced leadership in Zurich, London & Tokyo, with specialists in strategy, operations, marketing and branding.

Proven success launching Japanese products in Europe and adapting Swiss brands for the Japan market.